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Centralized exchanges’ Kodak second — time to undertake a brand new mannequin or keep behind



Opinion by: Ido Ben Natan, co-founder and CEO of Blockaid

Centralized exchanges (CEXs) have managed what folks can commerce for years. If a token wasn’t listed on main exchanges, it didn’t exist for many customers. That system labored when crypto was small. However right this moment? It’s fully damaged.

The rise of Solana-based memecoins, the popularization of tasks like Pump.enjoyable and developments in AI-driven token creation are driving the creation of thousands and thousands of latest tokens every month. 

Exchanges haven't developed to maintain up. That should change. Coinbase CEO Brian Armstrong lately weighed in on the subject, saying that exchanges should shift from an allowlist mannequin to a blocklist mannequin, the place every part is tradeable except flagged as a rip-off.

In some ways, that is the Kodak second for CEXs. Kodak’s failure to adapt to digital images has made it a poster little one of failed technique. Now, exchanges are confronted with the identical risk. The outdated approach of doing issues isn’t simply gradual — it’s out of date. The actual query is: What comes subsequent?

The outdated mannequin is holding exchanges again

CEXs had been initially constructed to make crypto really feel protected and acquainted. They modeled their strategy after conventional inventory markets — fastidiously vetting each token earlier than it could possibly be listed. This technique was designed to guard customers and maintain regulators blissful. Crypto, nonetheless, doesn't perform just like the inventory market.

Not like shares, which require months of filings and approvals earlier than going public, anybody can create a token immediately. Exchanges merely can’t sustain. The current launch of the TRUMP coin is a good instance. It launched on Jan. 17 and instantly skyrocketed in worth, however by the point it had been listed on significant CEXs, it was already previous its peak.

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For exchanges, this isn’t simply an effectivity downside — it’s a struggle for survival. The foundations they had been constructed on don’t match crypto’s actuality anymore. To compete, they need to reinvent themselves earlier than the market leaves them behind.

CEXs shouldn’t struggle DEXs

As an alternative of preventing to protect outdated itemizing processes, exchanges ought to embrace the open entry of DEXs whereas retaining the very best elements of centralized buying and selling. Customers merely need to commerce, no matter whether or not an asset is formally “listed.” Essentially the most profitable exchanges will take away the necessity for listings altogether. Itemizing tokens quicker just isn't sufficient when the long run is an open-access mannequin.

This new technology of exchanges gained’t simply checklist tokens — they’ll index them in real-time. Each token created onchain might be mechanically acknowledged, with exchanges sourcing liquidity and value feeds immediately from decentralized exchanges (DEXs). As an alternative of ready for handbook approvals, customers can have entry to any asset the second it exists.

Entry alone isn’t sufficient — buying and selling needs to be seamless. Future exchanges will combine onchain execution and embedded self-custody wallets, enabling customers to buy tokens simply as simply as they do right this moment. Options like magic spend will allow exchanges to fund self-custodial accounts on demand, changing fiat into the required onchain forex, routing trades via the very best accessible liquidity and securing belongings with out customers needing to handle non-public keys or work together with a number of platforms.

Nothing will change from the person’s perspective — however every part might be totally different. A dealer will merely click on “purchase,” and the alternate will deal with every part within the background. They gained’t know if the token was ever “listed” within the conventional sense — they wouldn’t must know.

The largest roadblock is safety

Shifting from an allowlist to a blocklist is step one towards a extra open-access mannequin for CEXs. Quite than deciding which tokens customers can commerce, exchanges would solely block scams or malicious belongings. Whereas this shift makes buying and selling extra environment friendly, it additionally presents important safety and compliance challenges. Threats will consistently take a look at the system, and efficient protections should be carried out.