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Bitwise launches crypto ETF media marketing campaign with ‘The Most Fascinating Man within the World’



Actor Jonathan Goldsmith, who appeared as “The Most Fascinating Man within the World” in an promoting marketing campaign for Dos Equis beer, is reviving his persona to advertise Bitcoin (BTC) exchange-traded funds (ETFs) for Bitwise Asset Administration.

In a Dec. 18 put up on X (Twitter), Bitwise released an advert spot with Goldsmith displaying “The Most Fascinating Man within the World” in an upscale bar, as he usually did within the beer commercials. Nonetheless, slightly than saying his signature “Keep thirsty, my mates” over a Dos Equis bottle, the actor had a crypto-focused message for viewers:

“ what’s attention-grabbing nowadays? Bitcoin. Search for Bitwise, my mates.”

Goldsmith appeared in a number of advert spots, portraying himself as “The Most Fascinating Man within the World” from 2006 to 2018. The commercials included humorous “info” about his character, together with “he’s the one man to ever ace a Rorschach take a look at” and “he’s on the improve checklist for flights he hasn’t even checked into.”

The actor, age 85, revived the character for a Tremendous Bowl business in 2019 and a tequila model, however the “Most Fascinating Man” has largely been out of the highlight for years, apart from recirculated memes. His promotion of Bitwise got here because the asset supervisor has a pending Bitcoin ETF software with the US Securities and Alternate Fee.

Associated: Bitwise announces Ethereum ETF launch on Oct. 2

The SEC has by no means accepted a spot BTC or Ether (ETH) exchange-traded product for itemizing and buying and selling on a U.S. trade. The fee delayed a call on a spot BTC ETF from Bitwise in August, resulting in the asset supervisor amending its application in September.

Massive crypto companies typically rent outstanding figures like Goldsmith to advertise their services. Though many campaigns are profitable, the actors are sometimes subject to lawsuits after a collapse or enforcement motion, as was the case with soccer star Cristiano Ronaldo promoting Binance and Tom Brady appearing in ads for FTX.

Journal: BlackRock revises BTC ETF filing, El Salvador’s crypto citizenship trending, and more: Hodler’s Digest, Dec. 10–16